Z. Christopher Mercer, ASA, CFA, ABAR
Founder, Chief Executive Officer
Member, Board of Directors
901.685.2120
mercerc@mercercapital.com
Download CV (PDF)
Z. Christopher Mercer is founder and chief executive officer of Mercer Capital. Mercer Capital is a business valuation and investment banking firm serving a national and international clientele.
Mr. Mercer began his valuation career in the late 1970s. He has prepared, overseen, or contributed to hundreds, if not thousands, of valuations for purposes related to M&A, litigation, and tax, among others. He is a prolific author on valuation-related topics and a sought after speaker on business valuation issues for national professional associations and other business and professional groups.
Mr. Mercer is the author of six books, including:
Mr. Mercer serves as the Chairman of the Standards Subcommittee for the American Society of Appraisers.

Member, Board of Directors
901.685.2120
mercerc@mercercapital.com
Download CV (PDF)
Z. Christopher Mercer is founder and chief executive officer of Mercer Capital. Mercer Capital is a business valuation and investment banking firm serving a national and international clientele.
Mr. Mercer began his valuation career in the late 1970s. He has prepared, overseen, or contributed to hundreds, if not thousands, of valuations for purposes related to M&A, litigation, and tax, among others. He is a prolific author on valuation-related topics and a sought after speaker on business valuation issues for national professional associations and other business and professional groups.
Mr. Mercer is the author of six books, including:
- Business Valuation: An Integrated Theory, Second Edition, (John Wiley & Sons, Inc., 2008) with Travis W. Harms, CFA, CPA/ABV
- Buy-Sell Agreements: Ticking Time Bombs or Reasonable Resolutions? (Peabody Publishing, LP, 2007)
- Valuing Shareholder Cash Flows: Quantifying Marketability Discounts (Peabody Publishing, LP, 2005)
- Valuing Enterprise and Shareholder Cash Flows: The Integrated Theory of Business Valuation (Peabody Publishing, LP, 2004)
- Quantifying Marketability Discounts (Peabody Publishing, LP, 2001, & 1997)
- Valuing Financial Institutions (Business One Irwin, 1992).
Mr. Mercer serves as the Chairman of the Standards Subcommittee for the American Society of Appraisers.