Z. Christopher Mercer, ASA, CFA, ABAR
Founder, Chief Executive Officer
Member, Board of Directors
901.685.2120
mercerc@mercercapital.com
Download CV (PDF)
Z. Christopher Mercer is founder and chief executive officer of Mercer Capital. Mercer Capital is a business valuation and investment banking firm serving a global client base.
Mr. Mercer began his valuation career in the late 1970s. He has prepared, overseen, or contributed to hundreds, if not thousands, of valuations for purposes related to M&A, litigation, and tax, among others. He is a prolific author on valuation-related topics and a sought after speaker on business valuation issues for national professional associations and other business and professional groups.
Mr. Mercer is the author of seven books, including:
Mr. Mercer serves as the Chairman of the Standards Subcommittee for the American Society of Appraisers.

Member, Board of Directors
901.685.2120
mercerc@mercercapital.com
Download CV (PDF)
Z. Christopher Mercer is founder and chief executive officer of Mercer Capital. Mercer Capital is a business valuation and investment banking firm serving a global client base.
Mr. Mercer began his valuation career in the late 1970s. He has prepared, overseen, or contributed to hundreds, if not thousands, of valuations for purposes related to M&A, litigation, and tax, among others. He is a prolific author on valuation-related topics and a sought after speaker on business valuation issues for national professional associations and other business and professional groups.
Mr. Mercer is the author of seven books, including:
- Buy-Sell Agreements for Closely Held and Family Business Owners: How to Know Your Agreement Will Work Without Triggering It, (Peabody Publishing, 2010)
- Business Valuation: An Integrated Theory, Second Edition, (John Wiley & Sons, Inc., 2008) with Travis W. Harms, CFA, CPA/ABV
- Buy-Sell Agreements: Ticking Time Bombs or Reasonable Resolutions? (Peabody Publishing, LP, 2007)
- Valuing Shareholder Cash Flows: Quantifying Marketability Discounts (Peabody Publishing, LP, 2005)
- Valuing Enterprise and Shareholder Cash Flows: The Integrated Theory of Business Valuation (Peabody Publishing, LP, 2004)
- Quantifying Marketability Discounts (Peabody Publishing, LP, 2001, & 1997)
- Valuing Financial Institutions (Business One Irwin, 1992).
Mr. Mercer serves as the Chairman of the Standards Subcommittee for the American Society of Appraisers.
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